LOLA AND THE BOYS

BY IRINA OVRUTSKY

Frustrated by the lack of playful children's clothing options, Irina took matters into her own hands, sparking a creative journey to design the fun and colorful attire she envisioned for her kids and others. Each doodle, patch, stitch and sequin is Inspired by her own little ones, Lola, Shia, and Julian.  Lola & The Boys is not only a love story to her children but a testament to the belief that kids’ apparel can and should be as dynamic as their imaginations.

LOLA & THE BOYS ISN’T JUST A CLOTHING LINE; IT’S A CELEBRATION OF THE VIBRANCE AND UNTAMED CREATIVITY OF CHILDHOOD.

Lola & The Boys is a world where unicorns prance, rainbows embellish every closet, and glitter is the currency of cool. Irina’s European heritage, combined with her Chicagoan spirit, has woven a tapestry of designs that not only captivate the senses but also echo the innate joy and freedom within every child.